Justin Bieber is back with more SWAG. No, actually—the Grammy-winner is already dropping a follow-up to his seventh album, which he surprise-dropped on July 11. JB announced SWAG II by displaying the album’s title on billboards in London, New York, Seoul, Sydney, and Shanghai, on Thursday, September 4.
The “Where Are Ü Now” singer also shared the news on his social channels, simply writing, “Midnight tonight,” alongside the bubblegum-pink billboards. One of the teasers included a vibrant photo of him holding his son, Jack Blues Bieber, without showing his face. He and his wife, Hailey Bieber, also teased his first album drop this year with stunning black and white photos of their family, and later released a similar music video for his hit, “Yukon.”
However, SWAG II isn’t a deluxe version of his previous drop this summer, but a whole other album with new tracks, according to Billboard.
In July, the outlet reported that more music from JB was on the way after releasing SWAG, which includes viral Billboard Hot 100 hits like “Daisies” and “First Place.” While SWAG homes in on an R&B-inspired sound, insiders told the publication that he’s “been working on a ton of new music—and has another, more pop-inspired album on the way.” Is it clocking to you that the pop-leaning record could be SWAG II?
There’s a chance he worked on both albums simultaneously during his time in Iceland, thanks to jam sessions with other artists like DJ Tay James, HARV, Carter Lang, Eddie Benjamin, Dijon, and mk.gee. JB has also been hard at work in the studio up till last month, per his recent Instagram posts leading up to the surprise announcement.
We’re already seated for Justin’s new slew of songs, which will be released at midnight on Friday, September 5.
